 
An Incentive Travel
Expert, Morag Donald has specialized in incentive travel
and meetings
since 1988 and holds the prestigious CITE (Certified
Incentive Travel Executive) and CMP (Certified Meeting
Professional) designations. She is an innovative strategist
who consistently improves service and marketing systems,
structures, programs and relationships. Her talents have
been honed in her roles as an advisory board member; a
budgeting and staffing manager; a buying
group trainer; a supplier negotiator; an academic lecturer;
and a corporate and public presenter.
Well Versed in
the Needs of Both Large and Small Incentive Companies
At Maritz
Canada, Morag was
in charge of supplier relations; led the buying team; hired,
trained, cross-trained, coached and mentored staff.
She also
worked closely with clients, determining their needs and
developing customized incentive programs to meet them. In
other positions, Morag has established purchasing
policies/procedures and organized the onsite details for
numerous incentive travel groups and conferences. Having evaluated and recommended specific destinations and
properties over the years, she knows what incentive travel
and meetings
buyers want—and why.
Morag's Professional Credentials Include:
▪ Certificates in Adult Education (St Francis Xavier
University) & Marketing Management,
(Ryerson University)
▪ MA in History, (Edinburgh University)
▪
Incentive Travel and Site Selection Instructor, George Brown
College
▪ Moderator and presenter at numerous national and
international industry conferences and seminars
▪ Director of the Society of Incentive & Travel Executives
international board; 1997 President of SITE Canada.
▪ Destination and hotel advisory board member for: Phoenix,
Las Vegas, Fairmont Hotels & Resorts,
Starwood Hotels & Resorts
▪ Educational advisory board member for Seneca College,
Toronto, Meetings & Incentive Travel Canada
▪ Published articles in industry magazines such as
Meetings & Incentive Travel and Foresite
Today, Morag is the
Service & Marketing Analyst for Incentive Insight, an
independent consulting firm that
provides customized, effective service and marketing
strategies that support hospitality and travel suppliers in
growing their incentive travel and meetings business. She
works with hotel groups, individual hotels, resorts,
destinations and destination management companies that want
to improve their service levels, enhance their reputations,
grow their
market share/profits and appeal to the
incentive travel and meetings markets.
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"Morag's clear view of clients' needs and goals and
extensive understanding
of the incentive house operation and
buyer
needs enable her to excel
in every aspect of program
delivery.
To sum up, "She Gets It"."
~ Moon Civetz,
CMP, General Manager, USA Hosts - Las Vegas
"Morag is a terrific contributor with tremendous
incentive experience and knowledge who is always first
to volunteer for committees and extra projects. She is
a joy to work with."
~ John Meissner, Executive Director, Corporate
Markets, Fairmont Hotels and Resorts
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